Partnering with a start-up in the sunglasses and optics space, we used a small test budget to help our client bring data-led insights to their board of investors, with key metrics to gather support and investment:
Estimated cost per purchase across social and digital media channels
Growth marketing plan from marketing entry to share of market capture
Exact details on their key audiences, including interests, regions and tone of voice that delivered them the highest relevance and biggest ROI for large-scale media spend launch.
These results helped the client to earn investors trust and gain enough capital for a webstie re-launch (identified as required by customer journey analysis) and subsequent media roll-out.
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