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Stop letting your website traffic vanish into a black box.

You need to use data to grow your business, but you shouldn't have to live inside spreadsheets. I act as your external "numbers guy"—interpreting the performance signals across your entire digital ecosystem (GA4, Shopify, Meta Ads, and HubSpot).

Think of me as your business’s car dashboard: I take care of the engine under the hood, so you can focus entirely on driving.

Trusted by leaders scaling performance across:

You are the driver. Stop tinkering with the engine.

Most marketing agencies ask for more budget to buy more traffic, leaving you to piece together the puzzle of whether it’s actually working.

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I track your business backwards from the people who actually convert. By translating messy data points into clear strategic insights, I give you a real-time view of your customer journeys. You stop wrestling with tech stacks and start executing on trends that generate revenue.

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Are Your Dashboard Warning Lights Flashing?

You should be focusing on driving your business, not tinkering with the engine under the hood. Drop your details below, and I will manually audit the performance signals across your entire digital footprint—whether you run on Shopify, WordPress, Meta, or HubSpot. I’ll email you a brief, jargon-free report exposing the top 3 blind spots skewing your data, so you can start making strategic decisions with total confidence.

1-day lead time, due to this not being AI-generated

The Monthly Clinic

£300/mo +VAT

Best for: hands-on founders who want an expert second opinion.

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What you get:

  • 1 x 50-Minute Dedicated Live Zoom Consultation monthly

  • Over-the-shoulder live GA4 & GTM auditing

  • Automated call recording, transcript & action items

The Insights Engine

£1,000/mo +VAT

Best for: scaling brands that need performance visibility without the technical headache.

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What you get:

  • 1 x Bespoke Master Looker Studio Performance Dashboard

  • Bi-weekly 10-Minute Loom Video Data Teardowns (What happened & why)

  • Up to 2 minor tracking or tag maintenance requests per month

  • Reliable 48-business-hour email response SLA

The Fractional Analytics Director

£2,500/mo +VAT

Best for: high-growth enterprises requiring an embedded data strategist.

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What you get:

  • Dedicated Slack/Teams Channel access (24-hour response SLA)

  • Weekly Monday morning video growth & traffic briefings

  • 1 x 60-Minute Monthly Executive Strategy Board Call

  • Continuous, unlimited tracking, event & pixel updates

Need to Rebuild Your Entire Tracking Engine From Scratch?

​What you get:

A complete, linear overhaul of your business's data tracking infrastructure. We map out your custom cross-channel measurement blueprint, deploy flawless tracking configurations across your stack, build your premium unified master dashboard, and hand it over with a recorded training session for your internal team.

£5,000 +VAT

I translate the noise under the hood so you can stay focused on the road.

I’m Sam. I don't just hand you a pile of raw metrics and leave you to figure them out. I spend my time finding, prioritizing, and fixing the tracking disconnects that make marketing feel incredibly expensive and ineffective. Whether your tech stack runs on Shopify, WordPress, Meta, or HubSpot, I make sure you have the exact, trustworthy insights you need to drive growth.

If you want to see how this applies to your site

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